The document
You are already required to hand somebody a policy, a plan, a disclosure, a discharge sheet, a closing statement. It exists, it is approved, and it is the only source the engine is allowed to use.
THE PATTERN
Five parts. Every cylinder, the same five.
Nothing below is industry-specific. Change the document and the moment and you have the next cylinder, which is why there are eleven of them and not one.
The moment
There is one specific minute when that document matters — the day after they bought it, the night before the procedure, the first hour on the ground. The code sits on the paper they are holding in that minute.
The two minutes
One thing, explained out loud in plain language, in the language they speak at home. Not a portal, not a search box, not forty pages with a table of contents.
The check
Two questions confirm it landed, so understanding is evidenced rather than assumed — and you can see which words had to be explained twice.
The line
It explains what your organisation approved, then hands the decision back to a person. It never recommends, compares, ranks, prices or advises. That line is why legal signs it off.
THE CYLINDERS
Eleven cylinders. One engine.
Every one of them starts with something you are already required to hand somebody. Three are firing. Eight are ready to build against your approved material. The twelfth is whichever document you are already required to hand somebody, and it is not on this page yet.
LIVE
Pharmacy
The prescription bag
A code on the bag opens two minutes on that exact medication: what it does, what is normal in week two, what means call today.
OPEN THE PHARMACY CYLINDER →LIVE
Automotive
The delivery paperwork
The new car has a hundred and forty-seven features and they learned twelve. One code on the key packet teaches them the rest.
OPEN THE AUTOMOTIVE CYLINDER →LIVE
Financial institutions
The disclosure they signed
You gave them the disclosure. This makes sure they understood it — two minutes on the thing they are about to sign.
OPEN THE FINANCIAL CYLINDER →READY
Insurance
Your policy, explained
The policy arrived as forty pages and a card. The questions start the first time something actually happens.
OPEN THE INSURANCE CYLINDER →READY
Real estate and closing
Everything between the offer and the keys
The offer was accepted six weeks ago. Since then it has been inspection, appraisal, title and escrow, and nobody has explained any of it.
OPEN THE REAL ESTATE AND CLOSING CYLINDER →READY
Dental
Explained again, at home, calmly
The treatment plan was explained once, to somebody who was anxious, in a chair, with a light in their face.
OPEN THE DENTAL CYLINDER →READY
Veterinary
The discharge instructions, at home
The dog goes home with three medications, a cone, and a page of instructions read out in a corridor.
OPEN THE VETERINARY CYLINDER →READY
Hospitality
The nine questions the front desk answers forty times a day
A code in the room answers what the front desk is asked forty times a day, in the language the guest set on their own phone.
OPEN THE HOSPITALITY CYLINDER →READY
Senior living
Choosing a community, then living in one
Two different rooms: the family comparing levels of care, and the resident three weeks after moving in.
OPEN THE SENIOR LIVING CYLINDER →READY
Travel
What you need before you go, and where you are tomorrow
Entry requirements before departure, transport on arrival, and tomorrow’s port before they step off the ship.
OPEN THE TRAVEL CYLINDER →READY
Legal
Your case, explained
The retainer is signed. Then come the documents, the deadlines, the unfamiliar words, and eight months of the same eleven questions.
OPEN THE LEGAL CYLINDER →YOURS
The twelfth — tell us the document
Your industry is not on this page yet
If your organisation is already required to hand somebody something they do not understand, the cylinder already exists. It just has your name on it.
TELL US THE DOCUMENT →