WHY MEMBERS STOP

Cost is solved. Reminding is solved. Understanding is not.

Your programs already address the barriers everybody knows about — copay support, ninety-day fills, synchronisation, refill outreach, medication therapy management; every one of them assumes the member knows what they are taking and why, and most of the time they do not.

WHAT YOU ALREADY DO

Filled → reminder → outreach call → gap in therapy flagged

All of it downstream of somebody who never understood it in the first place.

WHAT SITS UNDERNEATH

Filled → understood → expected effects recognised → still taking it in week three

And a comprehension score per member, per medication, per language.

WHAT IT PRODUCES THAT YOU DO NOT HAVE

Not another engagement app. A measurable variable.

COMPREHENSION

Whether they understood it

Two questions after every lesson. Not a completion tick — an answer. Reported by medication, by language, by cohort.

THE MISS

Which concept they got wrong

Not just that comprehension was low, but which idea failed and what they believed instead. Nobody in this industry has that.

LANGUAGE

Delivered in thirteen

Read aloud, in the language the member speaks at home, with no interpreter line, no scheduling and no coordinator.

NO PHI

Nothing identifying reaches us

The code carries the medication, never the person. No member file, no roster, no business associate agreement on the described flow.

WHAT IT COSTS YOU TO RUN

The member pays nothing. You fund the intervention.

Nothing to build

No development, no engineering time, no roadmap slot, no vendor integration project, no clinical system to connect to.

Nothing to maintain

No support desk, no staff to hire, no training programme, no content team, no annual review cycle.

Nothing to carry

No app, no account, no member portal, no billing to run, and no protected health information to secure.

It already exists. You switch it on for a population and it runs.

In retail this is sold per scan with an optional patient subscription, and that model is wrong for a book of business; here it is per member per month across a defined population, and a targeted cohort — members on chronic therapy — is where most of these would start.

THE PROPOSITION

We have not measured this. Neither has anybody else.

Every vendor who writes to you opens with an adherence figure; we are opening by refusing to give you one, because we have not earned it yet and your clinical team would take it apart in a meeting.

WHAT WE ARE ACTUALLY ASKING FOR

Give us a population and a measure you already trust.

Ninety days, one cohort, one therapeutic class, one measure that already sits in your reporting; we deliver the education and report comprehension, and you measure everything else using the instrument you already use.

WE REPORT

Comprehension

Delivery, completion, and the two questions answered — by medication, language and cohort. Weekly. Yours whether or not this continues.

YOU REPORT

Everything that matters

Persistence, PDC, refill timing, gaps in therapy — whichever you already track, against the same cohort's prior period.

NOBODY REPORTS

A number we made up

No adherence claim, no cost-avoidance model, no projected outcome. If it does not move, you will know in ninety days.

CHANGE IN THE MEASURE YOU CHOSE

That box is empty on purpose; filling it is the point of the ninety days, and it is the only claim we would ever make about this.

THE ASK

Name a therapeutic class your MTM program struggles with. We will build it in front of you.

Thirty minutes with whoever owns adherence and whoever owns clinical outcomes, in the same room; we will show the lesson for a medication your book actually covers, in English and Spanish, before you decide anything.

PROPOSE A MEASUREMENT